Meet Alisa Criswell from Murata Machinery USA.

Alisa Criswell knows well the secret to long-term success. She will soon celebrate her 16th year with Murata Machinery USA, located in Charlotte, NC. Murata is a subsidiary of the Japanese company, Murata Machinery Ltd., a world leader in forming machinery technology, specializing in sheet metal fabrication applications, service and sales of turret punch presses and material handling equipment.

In an era dominated by constant technological and economic change, Murata continues to innovate and is proudly celebrating it’s 75th year in the manufacturing industry. Both are remarkable milestones, by employee and business standards today. Gotham recently worked with Alisa to design a 75th Anniversary logo for internal and external communications, and is in the final stages of producing a video documenting this historical event for Web and trade show use.

Alisa started her career with Murata in Accounting but quickly was promoted to Assistant to the Vice President of Sales in the textile division. From there she was offered the position of Marketing Administrator for all three divisions: Textiles, Logistics and Automation and Machine Tools. She has served in this role for the past six years.

As Marketing Administrator, Alisa oversees all promotional activities and develops the marketing budgets for all three divisions of the company. In addition to functioning as the liaison between Murata and outside marketing vendors, Alisa coordinates all trade show efforts. “One of the best parts of my job is traveling when doing shows. Murata has given me the opportunity to see several places, including Chicago and Vegas, that I might not have seen otherwise,” she says.

When asked to share the secret to longevity in a career, Alisa smiles and says, “Murata is a great company to work for. There are people here who have seen their 35th anniversary, and some are second-generation Muratec employees. This says a lot about the family feel of our work environment. “

Regarding Murata’s ability to thrive in these challenging economic times, Alisa confidently states, “We make a product that we are extremely proud of and have stood behind it all these years. This speaks volumes in the value of our machinery and our commitment to our customer base. No matter how much time goes by, the work ethic of this company has been consistent from day one–work hard, work smart.”

Since Alisa joined Murata, the greatest change has been the fall of the market for the Textile Division. Like the rest of the manufacturing industry, Murata is continuing to become lean and doing more with less. Despite the challenges, the future looks bright for Murata. They strive to be on the leading edge of technology, and they will continue to be a force in all divisions as they make products that provide the best value and stand the test of time.

How Can You Promote Your Company and Showcase Your Expertise?

Charles Stewart Contract, a long-time X-Factor public relations client, recently hired Gotham’s Internet Marketing sister company, X-Factor Web Marketing, to compose a case study regarding a project. A case study is a detailed account of a company, person or project over a given period of time. It describes a problem or challenge that a company may have faced, and their process for solving the problem. The Charles Stewart Contract case study was used to showcase their client’s need for a specific product, and Charles Stewart’s solution to that need. Through targeted media distribution, the Charles Stewart Contract case study has been featured in several furniture publications. It can also be found through online media, and on their website.

Why are case studies valuable? They provide readers with the opportunity to identify with the company, review a challenge that the company faced, and their strategy for coming up with a solution. It allows readers to review management decisions, strategies, challenges, recommendations, etc. It builds credibility for your company and can position you as an expert in the industry.

X-Factor Web Marketing creates compelling case studies, distributes them to both traditional and online media, and adds the case study to the client website. This allows readers to easily locate the case study not only through traditional means, but also on the Internet. When composing case studies, X-Factor assures that they are optimized for search engines, meaning that they can easily be found in an online search.

You tackle challenges every day. What have you learned that can benefit others? For more information on how your company can benefit from a case study, contact X-Factor Web Marketing at 828-322-2690, or learn more through their website at www.x-factormarketing.com.