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Strategic Web Marketing | Design | Advertising

STRATEGIC MARKETING

CONSULTATIONS
From marketing research to critiques of existing marketing, we point your company in the right marketing direction.

STRATEGIC MARKETING PLANS
We help you to realize your marketing goals. Our expertise includes determining the best advertising tool to utilize; a study of competition, new markets strategy, media outlet research, and a month-by-month line of attack in specific markets.

MARKET RESEARCH
Primary and secondary research is key to an effective marketing campaign. Qualitative and quantitative fact finding takes the guesswork out of message creation and media planning.

MYSTERY SHOPS
Put customer service to the test! We build the survey and conduct shops for retail and industrial clientele.

POSITIONING STATEMENTS / SLOGANS
Custom statements that strategically differentiate and uniquely position your company.

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PUBLIC RELATIONS

NEWS RELEASES
Professionally written news articles regarding new developments at your company heighten your corporate image. News releases are submitted to newspapers and trade magazines as well as broadcast and internet media through Vocus which targets 800,000 editorial contacts.

EDITORIAL ARTICLES
Full-length custom articles written for publication in trade magazines or Internet media outlets.

TECHNICAL ARTICLES
Our writers excel at taking complex topics and presenting them in an understandable format.

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DIRECT MARKETING

DIRECT MAIL
Multiply your sales force by thousands with direct mail. Gotham provides lists by company size, SIC codes and sales volume, in addition to pre-qualified lists that target decision makers.

INTERACTIVE PDFs
Deliver white papers, brochures and catalogs as downloads or via email in a navigable format.

MULTIMEDIA CDs / DVDs
No other form of persuasion offers the versatility of multimedia. Incorporating all the elements of websites, multimedia is further enhanced with audio and video to allow customers the opportunity to virtually explore your company. CDs may be used at point of sale or duplicated thousands of times and used as high-tech direct mail.

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STRATEGIC WEB MARKETING

BANNER ADS
Visually arresting static or interactive banners drive clients to your website.

E-COMMERCE
We can help establish your business in the world’s fastest growing marketplace.

E-NEWSLETTERS
Keep your existing clients abreast of all the services and products your company has to offer with this affordable form of direct marketing.

MICROSITES
Mini websites that move prospects closer to a buying decision with strategically placed, targeted messages in a relevant environment.

PODCASTS
A podcast is a digital media file, that can contain audio, video or both and is downloaded by interested subscribers. It is distinguished from other digital media for its ability to be syndicated and downloaded when new content is added.

WEB PROGRAMMING
From integration of systems, to automation of manual processes, our programmers are well-versed in .net, C++, Cold Fusion, and ASP. Programming also enables clients to change text and photos on their own websites through administration panels.

SEARCH ENGINE MARKETING AND OPTIMIZATION
X-Factor Marketing, a division of Gotham LLC, specializes in web copywriting and search engine marketing and optimization. Using internal and external optimization techniques along with public relations, X-Factor will ensure that your firm’s name is readily found on top search engines such as Google, Yahoo, and MSN.

WEBSITE DEVELOPMENT
Websites, like other media, should be a marketing tool and not just a presence. Gotham can creatively devise ways to make your website work for your company and drive sales through digital storefronts.

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DESIGN

ANNUAL REPORTS
Make your shareholders proud to own a piece of your company. We present your corporate information in its best light.

CORPORATE IDENTITY PACKAGE
Often the first impression, the design of your business cards, envelopes and letterhead set the stage for future business possibilities.

ILLUSTRATION
From buildings to products, we produce hand-rendered pen and ink drawings.

LOGOS
Your corporate identity is often bound to your logo for years, if not forever. Dynamic logos that sell your corporate culture are a Gotham forte.

PACKAGING
We've designed everything from software cases to food and beverage packaging. Our concepts accentuate your product, making it more appealing to the consumer.

POINT-OF-SALE PRESENTATIONS
Add juice to your next presentation with a professionally designed audio/visual Flash or PowerPoint program.

SIGNAGE
Created as an interior or exterior environmental design, our creative staff will develop a striking presence.

3-D ART
Computer-generated, 3-D art from bridges to fiber optic cable are developed by Gotham's
expert team.

TRADE SHOW EXHIBITS AND DESIGN
Attract clients with a show-stopping, professionally designed exhibit.

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ADVERTISING

BILLBOARD DESIGN
Four seconds to make an impression? No problem. The professionals at Gotham will ensure an immediate “splash."

BROCHURE DESIGN
Experts reveal that 80 percent of what is communicated in a personal meeting is forgotten within five minutes. A product-focused brochure is a tremendous reinforcement of verbal communication.

CORPORATE VIDEO
Business-to-business videos usually feature a two-to-five-minute run time. When presenting facilities, complex processes and heavy equipment to distant customers, video is an excellent choice. Duplicate tapes may be used for direct mail.

MEDIA PLACEMENT
End intrusive calls from media reps clamoring for your business. Our media purchaser ensures your artwork arrives at the correct media outlet, on schedule.

NEWSPAPER AD DESIGN
Stand above the clutter in newspapers with a professionally written and designed selling tool.

RADIO SPOT PRODUCTION
Creative and memorable 30 and 60 second spots are written and produced to reach your ideal market.

SPECIALTY ADVERTISING
Brand your company's image on products your customers can use. We have direct resources for thousands of products. AIM Branding was launched to serve Gotham’s clients with corporate premium products and apparel. It recently evolved into a corporate online store.

TRADE AD DESIGN
Sell your products directly to your market through trade advertising. From a single ad for one time placement to an entire campaign, Gotham professionals create selling concepts.


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