Services < Strategic Web Marketing
More Services: Public Relations | Strategic Marketing | Direct Marketing | Advertising

Based in Hickory, North Carolina, Gotham is a leading web design and online marketing company who understands that the corporate website serves as the core tactic of a communications strategy. Achieve top search engine rankings, increase web traffic and grow your sales with a measurable online marketing campaign that brings results.

Banner Ads
Gotham’s experienced website designers will create visually arresting static or interactive banners to drive clients to your website.

E-Commerce
Launch your business in the world’s fastest growing marketplace. Our staff has the experience, expertise and technology to help you open up a safe, secure new revenue stream over the internet. Whether you're looking to supplement your brick-and- mortar sales or start an online-only store, Gotham can help. Digital catalogs, online shopping carts, electronic transaction processing, inventory management systems are all within our core competencies.

E-Newsletters
Maintain top of mind awareness of all the services and products your company has to offer with this affordable form of direct web marketing.

Microsites
Move your prospects closer to a buying decision with strategically placed, specifically targeted mini-websites that deliver targeted messages in an environment tightly focused on a single topic or subject.

Mobile Website Design
According to a recent Neilson study, mobile Internet usage increases at a rate of 30 percent annually. Analysts anticipate that, by 2013, more than 134 million people will use mobile Web sites.

Mobile Web sites offer all the benefits of a regular Web site, but are modified to fit the smaller screens of mobile devices, and accessible on-the-move.

How a Mobile Website Will Help Your Company

• Greater opportunities to sell your products and services
• More chances to globally market yourself
• The opportunity to get ahead of your competition and build a loyal mobile customer following
• Convenience for your prospects

The sooner your Web site is mobile, the better positioned you’ll be to capture mobile users’ attention – and their dollars. Google, the king of search, even has a separate index for mobile content, and that makes early adopters of mobile Web technology more easily found in searches.

Furthermore, marketing initiatives, including mobile coupons, now are more actively targeting mobile technology users who want 24/7 Web accessibility on-the-go.

Test your Web site for mobile compatibility here: www.iphonetester.com

Podcasts
A podcast is a digital media file that can contain audio, video or both and is downloaded by interested subscribers. It is distinguished from other digital media by its ability to be syndicated and downloaded when new content is added.

Web Measurement
Gotham will provide you with actionable suggestions to help you improve your company’s best sales tool – the corporate Web site.

Web analytics can tell you a great deal about how effective – or ineffective – your Web site is. Web measurement tools can determine which pages attract the most Web site visitors, which ones lose the most traffic, and how long your content holds the attention of Web site visitors.

Gotham’s strategic marketing experts employ a variety of cutting-edge tools to effectively measure your Web site’s traffic. As a result, you gain detailed online marketing intelligence, discover how effective your advertising dollars are, and learn how to modify your site for more effective sales conversions.

As a full-service marketing firm, we never leave you on your own with a list of suggestions. Instead, we act as a guide in helping you take the necessary steps to improve your Web site traffic through paid- and full-website optimization for search.

Gotham provides the following online marketing intelligence:

• Web pages most frequently viewed
• Products and services most frequently viewed
• New and returning visitors
• Geographic markets
• Mode of search
• Primary key phrases
  

Gotham will measure your Web site statistics and analyze trends to help you define new markets to pursue, and determine which products and services to emphasize.

Don’t wonder how well your Web site is performing – get the facts! Contact us today to discover all the ways we can help you improve your search-engine rankings and provide online marketing intelligence to strengthen your Web site’s effectiveness.

Web Programming
From integration of systems, to automation of manual processes, our programmers are well-versed in .net, C++, Cold Fusion, PHP and ASP. Our programming methods also give clients the power to change text and photos on their own websites through easy-to-use administration panels.

Search Engine Marketing and Optimization
X-Factor Web Marketing, Gotham’s sister company, specializes in web copywriting, search engine optimization, pay per click advertising and online public relations. Our team of website marketing experts will affordably turn your website into a magnet that attracts all the right traffic by ensuring that your website is readily found on top search engines such as Google, Yahoo, and Bing.

[ View List of X-Factor Clients ]

Website Development
Websites, like other media, should be a marketing tool and not just a presence. Our website designers creatively devise ways to make your website work smarter and harder for your company driving sales through digital storefronts. Our expertise in search engine optimization as well as intuitive navigation design enables us to create a web presence that yields results.

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